Water Protec

Water Protec® is an innovative new product that helps prevent water damage through a state of the art water leak detection system. We teamed up with the Canadian company to develop a brand identity and marketing campagn that reflects their mission.


Water damage claims were rising quickly in Canada and we needed to convince consumers that they could live with peace of mind by using the Water Protec leak detection system.


The first step was to create a strong identity for the brand. Our goal was to design a premium look that communicated the reliability and trustworthy benefits of the water leak protection system.


We developed a multi-tier marketing campaign strategy that brought our message to life through stunning website design, out of home media, online tutorial videos and in store point of purchase displays.


The Water Protec® leak detection system has been picked up nationally by Canadian Tire company and is flying off the shelves. This just shows the important of a well designed brand and strategically thought out marketing plan.