New Nordic is a Swedish-based company with a unique knowhow in medicinal plants. Their new Apple Cider Gummies offer an easy, delicious and innovative way of taking apple cider vinegar. New Nordic came to ROSZ giving us the mandate to create a creative commercial that would clearly express their products main selling feature.
THE CHALLENGE
Within 15 seconds, we needed to communicate all of the benefits of Apple Cider vinegar while also equally promoting the convenience and great taste of the new gummy format.
OUR APPROACH
We wanted the pre-roll video to be simple in terms of communication but visually it needed to explode on the screen and stand out from the noise of all the other YouTube ads.
COMPLETE PRODUCTION
From pre-production scripting and storyboard, to production of full 3D product renderings to final post production editing, graphics and animation, we took care of the complete ad from start to finish.
THE RESULT
New Nordic ACV gummies saw immediate sales spikes once the ad was launched on YouTube and various social channels. We even saw 1.5% click through rate which is much higher than the average 0.65% rate.