Peloton Pharma
Peloton Pharma is a licensed producer of medical cannabis. The Company operates a state-of-the-art 40,000 square foot cannabis production facility in the City of Pointe-Claire, Québec. We worked hand in hand to create their corporate identity, corporate signage, and marketing materials.
THE CHALLENGE
Develop a branding identity that would preserve Peloton’s uniqueness and strengths, as well as enhance recognition of Peloton in the Canadian marketplace.
OUR APPROACH
Our goal was to communicate the bond between Peloton’s medicinal benefits along with the unique CBD molecule. The result is creative logo design that combines the medical cross with the CBD molecule symbolizing Peloton’s essence.
BRANDED COLLATERAL
To accompany the new brand identity, we provided a series of branded tools such as business cards, letterheads and envelopes, email signature, signage and PPT template.
THE RESULT
The feedback received by Peloton and their stakeholders has been unbelievably positive which just goes to show the importance of a well designed and creative visual identity.
